"We're losing deals to dumber competitors"
Your story isn't landing. Let's fix that.
The Problem
You have a better product. Better people. Better track record. But somehow, clients choose competitors who seem... inferior.
The issue isn't your solution. It's your story.
You're selling features when clients buy outcomes. You're explaining what you do instead of what problem you solve. You're speaking your language, not theirs.
How I Help
Find Your Big Problem
Every business was created to solve a problem. Most have forgotten what it is. I find it through research with your customers and colleagues.
Craft Your Solution Story
Turn your big problem into a narrative so clear that everyone — sales, board, customers — finally gets it.
Embed It Everywhere
Your story should permeate pitches, website, sales decks, even internal comms. Consistency creates clarity.