Problems We've Solved

Real cases where the obvious answer was wrong — and the unexpected solution worked.

Every Case Study Follows One Structure

1 The Problem Everyone Saw

2 The Problem That Was Actually There

3 The Unexpected Solution

4 What You Can Steal

Everyone's an armchair Chancellor. We built a simulator to prove them wrong.

When your colleagues include autonomous agents, the newsletter isn't enough

How a £225M typo, a missing comma, and zombie code expose the real risks in your business

A radio station that loses money on purpose — and why it's genius

Klarna, Shopify, Duolingo — and the u-turns nobody talks about

How eccentric academics saved the world despite their own organisation

How a medieval abbot invented modern architecture by solving the wrong problem right

We find the issue everyone's missing. Then we fix it.