Signal from Noise
Turning overwhelming sources into accessible, actionable insight
75,000 books. Hours of podcasts. Scattered content everywhere. The methodology:
systematic curation, AI enrichment, and progressive disclosure. The result:
people actually find what they need.
Projects inside: Freed Reads Investing Dojo Club Dadvice
Addresses: "We're drowning in content"
Explore the methodology → Kitchen Confidence
Making cooking fun and accessible through community, AI, and open data
Cooking classes cost £100+. YouTube doesn't answer back. The methodology:
community-as-teacher, AI ingredient matching, and nostalgia-driven engagement.
Includes working video content.
Projects inside: Cookalong Platform Breaditation Aldi Spoof Ad
Addresses: "I'm intimidated in my own kitchen"
Explore the methodology → Storyselling
Creating solution stories that unite clients and colleagues
Every business exists to solve a problem. This 5-phase methodology turns that
insight into a narrative that galvanises your entire community — internal and external.
Frameworks inside: Solution Stack One Newsletter TED Talk Script
Addresses: "Our message doesn't resonate"
Explore the methodology → The STAR Framework
Cosmic storytelling principles that bypass cynicism through awe
Synthesized from Carl Sagan's Cosmos: Shift perspective, articulate Tension,
introduce Awe, show Resolution. The methodology for breaking through when logic isn't working.
Principles inside: Cosmic Zoom Awe Before Argument Star-Stuff Identity
Addresses: "We can't get through the cynicism"
Explore the methodology → Building Intelligence
Creating a "Room 40" system that turns data into action
Most companies are drowning in reports but starving for wisdom. The methodology:
Cognitive diversity, the "Human Google" index, and the courage to interpret raw data.
Principles inside: The Human Index Context Engineering The Zimmerman Signal
Addresses: "We have data but no insight"
Explore the methodology → The Insight Layer
Synthesizing across sources to surface what matters
You're data-rich and insight-poor. Multiple dashboards, no clarity.
The methodology for finding patterns that inform decisions.
Will include: Zeitgeist The Stack Research Synthesis