# The shop that forgot it was a shop
## The Hook
There's a board game cafe in London that makes more money from customers who don't buy games than from customers who do.
There's a Korean eyewear brand that spends more on kinetic robot installations than on product photography.
There's a skincare company where staff will literally wash your hands for ten minutes before showing you anything to buy.
None of this makes sense. Until you realise they've all figured out the same thing the dying high street hasn't.
## The Insight
**The "Retail Apocalypse" isn't about e-commerce winning. It's about physical retail forgetting what it can do that a browser tab can't.**
The winners aren't competing with Amazon. They're competing on what the internet can never have: friction, belonging, and the three senses digital can't touch.
## The Payoff
We've distilled 50+ pages of research into a single playbook: how any physical space can find its "Analog Advantage" and stop playing a game it was never going to win.
## CTA
Read the full analysis: [The Analog Advantage](/solved/high-street-resurrection)
---
**Status:** Draft
**Tenet:** Clarity + Story
**Rabbit Hole:** Retail Strategy