How We Work
Every business has a problem they're solving wrong. We find it. We fix it.
We hear what you think the problem is. We talk to your team, your customers, your competitors. We gather the evidence.
We find the problem behind the problem. The thing everyone's overlooking. The trivial error causing the catastrophic result.
We build the unexpected solution. Not the obvious fix. The one that actually works because it addresses what's actually broken.
The PROBLEM Framework
A deceptively simple methodology. Seven steps on the surface. Layers of complexity beneath for those who want to master it.
Perceive
What do they think the problem is?
Reframe
What's the problem behind the problem?
Orient
What domain is this? Simple, Complicated, Complex, or Chaotic?
Build
What's the unexpected solution?
Launch
How do we test it fast?
Evolve
What did we learn? What's next?
Measure
Is the original problem actually solved?
Go Deeper
The Arsenal
15 books that shape how we think about problems. With a prescription quiz to find your starting point.
The Playbook
Solved to Sold: The 5-phase process for creating solution stories that drive sustained success.
Coming SoonFrameworks
Cynefin, Pre-Mortem, 5 Whys, Root Cause Analysis — the tools we use and how to apply them.
Coming SoonReady to Find Your Real Problem?
Most businesses are solving the wrong thing brilliantly. Let's find what actually needs fixing.
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