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Core Tenet

"We have data everywhere but no insight"

You need someone to connect the dots. That's me.

You're drowning in dashboards. Every team has their own truth. The data exists, but nobody's connecting it into anything actionable.

Insight isn't about having more data. It's about triangulating across sources to find patterns nobody else sees.

Research from Multiple Angles

I pull from sources you'd never think to check. Competitors, adjacent industries, academic research, social signals. Then I synthesise.

Find Hidden Patterns

The best insights come from connecting dots across domains. I specialise in cross-pollination — seeing how a trend in hospitality might predict a shift in fintech.

Make It Actionable

Insight without action is trivia. Every research output comes with clear recommendations you can execute Monday morning.

Ready to connect the dots?

Let's Talk