"Our product is great but nobody gets it"
You're selling features, not solutions. Let's flip that.
The Problem
Your team can explain your product in 47 different ways. None of them are simple. You've got feature matrices, capability decks, and comparison charts — but clients still don't understand why they need you.
Complex doesn't have to mean complicated. The most valuable things can be explained simply.
How I Help
Find the Essence
Strip away the jargon. Find the one thing you really do for clients. Make it impossible to misunderstand.
Create Depth Layers
Not everyone needs the same level of detail. I create skim/read/audit layers so executives get the headline and analysts get the proof.
Test for Clarity
If your mother can't explain it, it's not clear enough. I test messaging until it's stupidly obvious.