Data Detectives

Data integration is dry. Important, but dry. Nobody wants to read another whitepaper about "breaking down silos" or "enabling data-driven decision making."

Yet every growing organisation faces the same challenge: information trapped in departmental fiefdoms, guarded by people who see sharing as surrendering power.

How do you teach complex organisational change in a way people actually want to read?

Tell It as a Story

Instead of a business book with bullet points and frameworks, I wrote a business fable. Real characters with real motivations. Politics, personalities, and breakthroughs.

Make the Technical Human

Every technical concept is explained through character interactions. Data architecture becomes Tom's wall map with wooden figurines. Change management becomes Oliver navigating personalities.

Ground It in Reality

The scenarios, challenges, and solutions are based on real transformations. The Pembroke Paton story is fiction, but the lessons are drawn from actual experience.

• Tom Bennett — The stoic project manager who maps politics as carefully as systems
• Emma Carter — The business analyst who speaks seven languages (including Partner)
• Lisa Martinez — The skeptical architect whose approval everyone craves
• Jake Thompson — The AI architect who speaks entirely in analogies
• Sarah Patel — The Managing Partner who made a bold promise without knowing if it was possible