Thinking Toolkit
The mental models, frameworks, and first principles we use to find the problem behind the problem.
Each framework links to WAM content showing it in action.
Problem Framing & Diagnosis
Strip away assumptions, find root causes, reframe the question
First Principles Thinking
Strip to fundamental truths, then reason up
5 Whys
Drill down to root cause iteratively
Reframe / Flip
What if the opposite were true?
Constraints Audit
Which constraints are real vs. assumed?
Jobs To Be Done
What job is this solution hired for?
Pre-Mortem
If this failed, why would it have failed?
Complexity & Systems Thinking
Navigate complex systems, find leverage points, understand domains
Cynefin Framework
Categorise: Clear, Complicated, Complex, or Chaotic
Iceberg Model
Events > Patterns > Structures > Mental Models
12 Leverage Points
Find highest-leverage intervention in a system
OODA Loop
Observe-Orient-Decide-Act faster than competitors
Double Diamond
Diverge/Converge through problem and solution spaces
Strategic Analysis
Position for growth, prioritise investments, map competitive landscape
Blue Ocean / ERRC Grid
Create uncontested market space
Wardley Mapping
Map value chain evolution from Genesis to Commodity
Ansoff Matrix
Penetrate, Develop, Diversify
DuPont Analysis
Decompose ROE: Margin x Turnover x Leverage
Communication & Story
Structure arguments, tell compelling narratives, make ideas stick
Minto Pyramid Principle
Answer first, then Arguments, then Data
Hero's Journey
The monomyth of transformation
StoryBrand
Customer as hero, brand as guide
STAR Framework
Situation, Tension, Action, Resolution
Philosophical Razors
Cognitive hygiene - cut through noise, detect weak arguments
Occam's Razor
Prefer simpler explanations (fewer assumptions)
Hanlon's Razor
Don't attribute to malice what stupidity explains
Sagan Standard
Extraordinary claims require extraordinary evidence
Hitchens' Razor
Asserted without evidence, dismissed without evidence
WAM Proprietary
Our original frameworks, battle-tested on real problems
PROBLEM Framework
Perceive, Reframe, Orient, Build, Launch, Evolve, Measure
Storyselling
Solution Stack: Problem > Insight > Solution > Evidence > CTA
Analog Advantage
Friction, Curation, Third Place, Sensory Sovereignty
CRAFT Framework
Create, Refine, Arrange, Flip, Tackle
Want to apply these to your problems?
We don't just teach frameworks - we use them. Every engagement starts with diagnosis: what game are you actually in?
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