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THE BOOKSHELF

15 Books. Zero Fluff.

These aren't "business books." They're weapons-grade problem-solving frameworks disguised as paperbacks. Each one has shaped how we think, diagnose, and fix.

Not sure where to start? Take the 3-question diagnostic →

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The Execution Library

Dave's essential reads for the execution crisis. Start here if you're stuck between strategy and reality.

FOUNDATION

The Knowing-Doing Gap

Pfeffer & Sutton (Stanford)

Read this if: You know what to do but can't seem to make it happen.

"Companies that document best practices but don't implement them have a knowing-doing gap."
Key Framework: The gap between knowledge and action — why smart companies fail to execute
SPECIAL PROJECTS

Skunk Works

Ben Rich

Read this if: You need to deliver breakthrough results fast, outside the org chart.

"Kelly's 14 Rules proved that small teams with autonomy could outperform massive bureaucracies."
Key Framework: The Special Projects model — protected capacity, 100% focus, bypasses inertia
PSYCHOLOGY

The Challenger Sale

Dixon & Adamson

Read this if: You need to influence high-performers who resist advice.

"The best salespeople don't ask what keeps you up at night. They tell you what should."
Key Framework: Rational Drowning + Commercial Teaching — leading with insight, not questions
VUCA

Antifragile

Nassim Nicholas Taleb

Read this if: You're trying to plan in a world that won't sit still.

"Some things benefit from shocks; they thrive and grow when exposed to volatility."
Key Framework: Antifragility — designing systems that get stronger under stress
FOCUS

Essentialism

Greg McKeown

Read this if: You're doing too many things and making progress on none.

"If you don't prioritize your life, someone else will."
Key Framework: The disciplined pursuit of less — saying no to everything but the vital few
EXECUTION

Team of Teams

General Stanley McChrystal

Read this if: Your organisation is too slow to respond to reality.

"In complex environments, speed of adaptation beats quality of planning."
Key Framework: Shared consciousness + Empowered execution — networks over hierarchies
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Systems Architects

Understanding the machine. Read these if your problem is structural.

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Creative Interrogators

Asking better questions. Read these if your problem is unclear.

Hard-Nosed Operators

Execution and decision. Read these if your problem is action.

Not Sure Where to Start?

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Books Only Get You So Far

These frameworks come alive when applied to your specific situation.

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