Let's Talk

problem

Every business is created to solve a big problem.
Ours? Yours.

With 30 years in journalism, business strategy, and coaching —
we quickly find where the bodies are buried.
And bring your business back to life.

Listen . Dig . Deliver .
What's Your Problem?
30 years getting stories straight
680+ leaders helped find clarity
12 AI products shipped in 4 months

Which one sounds like you?

"We're losing deals to dumber competitors"
Your story isn't landing. Let's fix that.
"Our product is great but nobody gets it"
You're selling features, not solutions. Let's flip that.
"We have data everywhere but no insight"
You need someone to connect the dots. That's me.
"We know we should use AI but don't know how"
I'll show you - and build the first prototype. In weeks.
"We're doing fine but we should be doing better"
You're right. Let's find the big problem you're actually solving.
Our Thinking

Models for the Modern Age

We share our strongest thinking before we sell our services. These are the models guiding our work right now.

System New Release

The Door Mouse Who Saved the World

How to build an internal intelligence agency ("Room 40") that turns raw data into courageous action.

Explore the system →
Culture Interactive Tool

The Greenhouse

A suite of diagnostic tools to measure psychological safety and pilot cultural change in 90 days.

Use the tools →
Clarity Methodology

Signal From Noise

How to stop drowning in content and start curating wisdom. The antidote to the Golden Age of Noise.

Read the theory →

Let's find exactly what you need

Answer 4 quick questions and I'll show you the most relevant work for your situation.

1 of 4

What's your situation?

2 of 4

What's your biggest challenge?

3 of 4

What's your sector?

4 of 4

How do you prefer to work?

How I work

I talk to your customers. Your colleagues. Your competitors' customers.

I find the big problem you actually solve — not the one you think you do.

Then I turn that into a story so clear, so simple, that everyone — your sales team, your board, your customers — finally gets it.

And if that story needs a product to prove it? I build that too.

See how we can work together →

LIVE PROJECT

We don't just talk. We ship.

☕ Meet BeLeaf 🍵

The world's first gift shop for AI agents.

While everyone else is talking about AI commerce, we built a working store where humans can gift digital "beverages" to their AI assistants.

"Give your agent a break — with Chai for AI."
Because life's a grind.

What this proves:

  • Clarity: A joke that's also a working product
  • AI-Native: UCP protocol, agent-to-agent commerce
  • Speed: Built in one session, not one quarter
  • Story: "You flicked my bean" — unforgettable positioning
Visit the Store → See the Strategy
"If you have a content problem and no-one else can help and if you can find him... then you need to hire Dave Thackeray."
— Clare Newman, Business Manager, Michael Page

Ready to find your big problem?

30 minutes. No pitch. Just clarity on what's holding you back.

Book a Call